Event Description
Concert on Main Street
- Wristband Registration Deadline is March 8th, 2025
- A new website is available to register for additional wristbands, or in case the current site sells out and you were unable to get any. Wristband waitlist
- Each Verrado household may reserve up to 4 concert wristbands.
- Duplicate requests will not be honored and will be cancelled.
- Remember this is an adult event. Please consider leaving children at home.
- Verrado residents only – you must register one the www.Verrado.com residents portal.
- Wristbands are required for the concert.
- More Concert FAQs and full Founder’s Day Weekend details can be found on the resident website.
Estimated concert schedule: (there are three staffed entrances)
- 5 – 9 p.m. | DJ music, beer, seltzer & mixed drinks available for purchase from West Valley Mavericks
- 6 – 6:30 p.m. | Dress Up Contest: 90s Post-Grunge/Glam Rock – Winner receives Verrado swag
- 7:15 – 8:00 p.m. | Patrick and the LVB
- 8:30 – 10 p.m. | Collective Soul
Lawn Chairs (if you are new to Verrado, you need to know that this is a tradition)
Residents may only place chairs in advance. Be advised that the Verrado Community Association and Verrado Assembly are not responsible for lost, stolen or damaged items. Any items other than chairs (bags, ice chests, etc.) will be removed and held at The Center on Main for you to claim after the event. Your chair may be relocated if it blocks event space or the ADA path.
- Lawn chairs can be set out starting Wednesday, March 19 at 10 a.m.
- All lawn chairs will be checked for items that are not allowed.
- All lawn chairs will be moved by staff in order to condense and line rows up.
- Anything other than a lawn chair such as blankets, pack n play’s, hammocks, etc. will be removed and piled at The Center on Main.
- Any chairs placed before 10 a.m. on March 19 will be removed.
Road Closures
The Center on Main, including the gym and parking lot, will be closed on March 23 for the Founder’s Day festivities.
The Founder’s Day map (access limited only to Verrado residents) details the event entrances complete and partial street closures during the big weekend. Take a screenshot and keep it handy.
- Beginning at 6 a.m. on March 22, Main Street and Main Place are closed from Market Place to N Village Street. In addition, N Village Street is closed from Main Street to Main Place. The closure will also include Market Place from Main Street to Main Place and down Main Street to Verrado Way.
- All streets will reopen to regular traffic at 5 p.m. on Sunday, March 23.
Collective Soul
We are excited to announce this year’s headlining act, Collective Soul. This multi-platinum quintet has been cranking out tunes for the last thirty years. Collective Soul has charted a path that most rock bands dream of, but only a few achieve.
They cut through a noisy 1990s rock scene with a knack for stick-to-you-like-glue melodies, roof-shaking guitars, and a touch of Southern grit. Behind enduring singles like “Shine,” “December,” and “The World I Know,” the band hit the ground running for what would not be a short-lived sprint but a steady marathon of uncompromising – and always catchy – albums. Since launching, they’ve become one of America’s most reliable rock bands, a tried-and-true force worldwide.
Ed Roland can describe 30 years in Collective Soul with two words. “It’s an honor and privilege,” said the frontman and songwriter behind the Georgia-born band known for a bedrock of time-tested hits. “It’s that simple. Just being able to do what you love is an honor and a privilege.”
In 2024, the band celebrated three decades of music-making. Collective Soul returned last year with what may be its most ambitious project to date: HERE TO ETERNITY, a double LP cut in the California home once owned by Elvis Presley. With sharp, polished rock riffs and Roland’s signature wise-to-the-world storytelling HERE TO ETERNITY plays like a full-throttle Collective Soul album from the moment it begins spilling out of stereo speakers.
With new songs and years of hits, how does the band decide which to play live? “It’s tricky,” Dean Roland said. “We know we wanna play the songs people came to see, but it’s still fun. We’re gettin’ up there, doin’ our thing.”
Collective Soul continues to perform quite simply for the love of music. They’ve become one of America’s most reliable rock bands and are more focused and energized than ever. We can’t wait to see them take over the Village Green stage on March 22.